Building a Brand Live

How One Workshop Rewired My Startup Mindset

When Shashank first called me with this wild idea – “Let’s build a brand live” , it sounded crazy.

But if you’ve built in public, you know: crazy is where the breakthroughs happen.

I said YES, without hesitation. What followed was more than a branding session. It became a complete mindset reset — for me, my product, and our entire approach at Astravue

Why "Building a Brand Live" Matters

Most of us know the theory behind branding:

Position with purpose
Speak to emotions, not just features
Make your product feel like theirs

But knowing isn’t doing. I had ideas in my head, and a roadmap to revamp the product and website, but execution was lagging. That’s where this live workshop flipped the game.

Real-Time Execution, Real Change

In a single session, we didn’t just talk — we did.

Here’s what transformed, live:

✅ Website: From feature dumps to messaging that speaks to customer value
✅ Pricing: Flat, transparent, no confusing paywalls
✅ UI: Redesigned for clarity, simplicity, and user joy

But the biggest change wasn’t just external — it was internal.

Branding Is Not a Logo. It’s Loyalty

This session made one thing crystal clear:

Branding isn’t your logo. It’s the loyalty your users feel.

When customers start believing in your product like it’s their own — when they fight for it, speak for it, and stick with it — that’s when a product becomes a brand.

And this session? It helped me align every part of the company, from development and support to storytelling and pricing , under that single brand vision.

I Only Got a Drop. But It Made Waves

You can watch the full session here:

👉 Watch on YouTube

You’ll probably think you got the full story. But trust me — I only absorbed a drop from the ocean that is Shashank’s branding brain. And that drop? Already created real impact.

Final Thoughts

Whether you’re just starting out or scaling up, remember this:

True branding doesn’t just live on your website, it lives in your customer’s mind.

Big shoutout to Shashank for pushing me to think bigger, act faster, and align deeper. This live branding session wasn’t just an event — it was a transformation.

And we’re just getting started. 🚀

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